In 2006, Tal founded Truckee Tahoe Transportation and quickly became the leader in private car service for resorts, weddings, corporate groups and residents alike. Tal diverged from local taxi and expanded his business to focus on offering a private car service between the North Lake Tahoe area and the Reno airport. Recognizing a need for reliable local taxi service, Tal founded Mountain Cab in 2003. As a Bay Area native, Tal spent his weekends driving from the Bay to Tahoe and eventually settled in Truckee in 1993. Tal started his professional career in transportation as a valet for some of San Francisco's premier restaurants, where he learned the principles of customer service, safety and reliability. Tahoe Sierra Transportation was founded by long-time transportation professional and 20 year Truckee resident, Tal Fletcher.
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